Concerned about their future the young generation today, is a driving force on the issue of climate change, they have generated political and media attention with their activism and by demanding answers to their questions:
How can individuals be made aware of the imperative problem of climate change and how can they be motivated to act?
Without everyone’s individual contribution and companies realizing their essential pioneering part it won’t work. Otherwise it would be trying to square a circle. Climate protection, yes - but we would like to go on living as we do now, please.
How do you initiate positive change? Our answer is: holistically.
Only those with a holistic perspective will also cultivate ecological responsibility - and that is the essential current direction in the health and beauty industy.
The vital part of a „ mission for positive change” as a beauty company is to take a novel path, to reduce the carbon footprint as much as possible, to protect the environment and to thrive as an environmentally responsible cooperation.
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